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OK, the economy is struggling, Wall Street looks like a ride at Disney World and employees are nervous. It’s time to show your people some low-cost TLC.

No, that’s not a typo. A cross between Archie Bunker and Ray Barone, Michael Scott, the boss from NBC’s The Office, can usually be counted on to say the most inappropriate thing at the most inopportune times, while still (somehow) ensuring that everything turns out fine in the end (i.e. he still has his job).

The benefits brokerage business has been largely defined by an ability to build strong relationships with clients and through consistent delivery on their needs. Those who were able to communicate effectively, set and meet fair expectations, as well as identify appropriate solutions were able to attain and keep clients.
Relationships are still crucial to the industry, and probably will remain so, but over the past few years a new dynamic has taken shape that has started to differentiate the innovative brokers from their more traditional peers. New benefits solutions, built on leading-edge technology platforms, are gaining popularity across market segments and company sizes, and yet the vast majority of brokers haven’t found a way to incorporate this into their set of services. As the adoption of these new technologies increases, so will the challenge for brokers who rely upon relationships alone to retain and expand services.

In my first post on ROI, I provided some general guidelines for conducting a thorough and focused analysis. These included the crucial question:
Assuming that the answer to this question is yes, a first step in outlining the ROI process is to identify the areas to focus on for your particular vertical or process. There are different ROI models and approaches for different situations and the methodology used for the calculation of the ROI will be a reflection of who is conducting the analysis and what their purpose is.

Given today’s economic environment and the internal competition for investment dollars and capital expenditures, it’s no surprise that companies are looking for help in quantifying the potential value of such investments/expenditures through Return on Investment (ROI) calculations.